Research - African

Nigeria Art- Pattern

The place called Nigeria, the country is one which captures 200 cultures and languages, the vastness in relation to design is amazing. Because of this, I will be focusing on artifacts in a specific area at the time, right now, it's all about clothing and textile. The symbolic patterns represent the cultures's belief and history. There is a lot of meaning in a way the pattern is arranged and they often represent the wisdom of a tribe. They also act as a record of the events and daily activities of that tribe. Common patterns include parallel zigzags which are used to remain the artist and the user that the path in life.

Different Types of African Clothing Materials and Fabrics | by Martha Uche  | AMAKA Studio


Nigerian Fashion

The importance of Nigeria remains Africa's most populous nation with the 2017 United Nations population fund annual report stating it has a population of 195.9 million with 32% being aged 24 or under and only 3% of the population over 65. Nigerian craftsmanship is a unique selling point and presents a lot of potential for value added products and job creation to the growing community of people for the sack of the country. If we go down memory lane, Nigeria had 167 textile mills and had 300,000 workers in its employ hence it was the second largest employer of labour after government. But to the Economic liberalization of the 1980s and influx of foreign goods, and the taste nigerian had for foreign goods the industry began to decline and companies began to close in droves to the extent that today the textile. Fashion in Nigeria is grounded by transnational fashion designers who adapted Nigerian textile and fashion traditions to the styles of former colonial powers. Fashion in Nigeria is much more than clothing, it is a lifestyle. It is a representation of a vibrant nation with its diverse, multicultural identity. the fashion industry changes a lot over the years and decades where the fabrics will be the same but a different ranges of patterns. Our fashion provides a platform for the display and preservation of the country's cultural heritage, traditional designs, fabrics and styles. Through campaign, research, projects, events, we raise awareness about the social and environmental impacts of the fashion industry. We bring together stakeholders from across the fashion, clothing, footwear, accessories and textile manufacturing simply chain to help create a sustainable fashion eco-system. "Nigerians are fashion-centric people, love international brands and are always hungry for more fashion… However, international brands need to do a customer segmentation to know who they are targeting on the Nigerian market."

Nigerian men's fashion Styles 2024

Cloth of a continent: Africa Fashion · V&A


Websites that relate to the culture Nigerian and the Fashion:






I looked up some similar websites on the culture Nigerian and how colourful and nature their design are and I will show this example to family and friends in the country when I travel. 

CEO ORANGE CULTURE

Adebayo Okelawal

Orange culture was launched 2010/2011, after having worked for several Nigerian designers, to turn his unique vision and passion for fashion into a reality.

Orange culture is more than just a brand, it is an emotional string of socially aware stories and expressions cut into clothing; we believe fashion can and should save lives. It is a “movement” that covers universal silhouettes with an African touch to a creative class of people, translating into a heady mixture of
Nigerian inspired print fabrics, color, and contemporary androgynous clothing. We believe clothing should be fluid and have the ability to be worn by any and every one.

The brand is known to explore unusual fabrications and experiment with them on every and any gender; from its organza on men in 2011 to even pleated chinos
in later years, the brand is not and will never be limited by societal stereotypes of masculinity.

Adebayo grew up with a passion for confronting societal norms and has used fashion as his chosen platform to combat hyper masculinity, injustice and suppressed expressions of Africanism.

The garments answer to just about anyone interested in telling a story with the way they present themselves. All pieces are manufactured in Lagos, from
ethically-sourced fabrics from local Nigerian fabric makers. Orange Culture takes our staff through rigorous training processes and offers them the opportunity to
attend skill acquisition initiatives.
Adebayo Oke-Lawal is also very concerned with the youth as he launched a CSR project called "Painting your Dreams", where he inspires young people through the art to believe in themselves; and Orange mentorship which provides knowledge exchange sessions from industry practitioners to help aspiring designers within the continent and beyond. String of notable collaborations with brands such as Huawei, Dennis Osadebe, Rokus London, Maxivive and many more. The brand’s most notable partnership was with globally recognised Nigerian artist Davido, where he designed a limited-edition collection sold exclusively at major store Selfridges making him the first Nigerian to be stocked there. - Features in prestigious publications such as Vogue (US, UK, ITALY), WWD, BoF, Fucking Young, L’Uomo Vogue, Huffington Post, New York Times, CNN, BET, MTV, Vanity Fair, ELLE, Marie Claire, L’Official, Style.com, The Guardian and The New York Times. - Orange Culture is a regular participant of Lagos Fashion Week and has been shortlisted for the LVMH Prize 2014 for Young Fashion Designers. In 2015, Orange Culture was selected by Louis Vuitton and Moet Hennessey for their first-ever LVMH prize as one of the 20 finalists selected from over 1221 brands from all over the world. Orange Culture has showcased at London Fashion Week and NY Fashion Week - Orange Culture has been worn by celebrities like Lupita Nyongo, Dua Lipa, Akon, Chimamanda Adichie and went on to be the first-ever African brand to be nominated for the Woolmark Prize. - Orange Culture is currently stocked in Lagos, Paris, London, New York, Atlanta, Hollywood and Kenya and has plans to stock in many more stores and in 2019 debuted a successful spring summer 2020 during New York Fashion Week - The brand increased its media presence being worn by some of the best dresser celebrities like Nuclei Gatwa, Kelly Rowland, Lupita Nyongo, Dua Lipa, Davido, Adekunle Gold, Ayra Starr, Tiwa Savage, Chimamanda Adichie, Akon and more - Orange culture has been featured in two major showings at the Victoria and Albert Museum for its impact in androgynous and Nigerian, African Fashion as well as numerous museums worldwide and recently inducted into the BOF500 impact players in the global fashion industry.


Other websites on Nigerian fashion:



















I looked up some similar websites on the culture Nigerian and how colourful and nature their design are and I will show this example to family and friends in the country when I travel. 



Nigerian Actress:


Emmanuel Nse- 














































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